A Look Back - All Wrapped Up

A Look Back - All Wrapped Up

Giving back is the root of our company, and we have been doing it since our very first sale.

While still in our infancy as a company, we had an idea. Team up with some of our friends in the community and do something that makes a difference.

After some thought, we decided we could give back to the youth of our community by teaming together. With everyone contributing a little, it would add up to an even bigger impact. 

And we weren't mistaken.

With the help of friends from across the Louisville (our hometown) community, and an amazing place to host the event from our partners at Crossfit Covalence, we put our plan into action.  Everyone donated one box with something a child would want, need, and read we could give them out to the less fortunate youth in the community. By the time our drive was over we had over 100 boxes we gave to the youth in the community.

It just goes to show, a little from everyone, adds up to a lot.


(we took the picture after most of the drive was almost over, so a big sorry, and a giant thank you, to everyone not pictured.) 



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VIDEO: JUST BREATHE.
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Earlier this month, Sophia Cerniglia joined us at our Louisville, KY headquarters for a special in-store event where she talked about her battle with cystic fibrosis, mental illness, and told the inspiring story of how Breathing Becomes Effortless came about. While she was here, we were lucky enough to have her join us for a photo and video shoot. We're excited to bring you this video, which you can watch below...
A Battle Inside: How Sophia Cerniglia Continues to Fight with Cystic Fibrosis and Bring Awareness to an Incurable Disease
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Sophia’s story is not just one of illness, but one of resilience, hope, and determination to leave the world a better place than what she found - hopefully a world where folks living with CF can look forward to long, bright futures without worrying about how to pay their bills while in the hospital. Just breathe.
Product Launch: The Breathe Collection
Product Launch: The Breathe Collection

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